Customer Segmentation in WooCommerce

Email marketing is a powerful tool for e-commerce businesses.

Being able to target to customers that have purchased particular products is even more powerful. My WooCommerce Product To Sendy List plugin lets you assign every customer to a specific list according to the kind of product they are buying.

Here is a step-by-step guide to segmenting your WooCommerce customers into separate mailing lists:

  1. Buy and install Sendy
  2. Buy and install WooCommerce Product To Sendy List
  3. Create your lists in Sendy
  4. Configure your list IDs in WooCommerce settings
  5. Edit your products, and choose the mailing lists customers are automatically subscribe to after purchase

Glen Scott

I’m a freelance software developer with 18 years’ professional experience in web development. I specialise in creating tailor-made, web-based systems that can help your business run like clockwork. I am the Managing Director of Yellow Square Development.

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